THE PROCESS

For this product launch, I was given instruction to separate our ads by “color stories”. We planned to feature our new lab grown emerald, ruby, and sapphire product in these ads. I wanted to make sure that the typography and body copy strongly supported the imagery and and the story.

I chose to prominently feature the type “Made in Color” throughout the ad to speak to the product, and created the transition from white to whatever color was featured (green, pink/red, blue), for both the background color of the bumper and the word “color” itself. I wanted to create something compelling and cohesive, while also maintaining a simple elegance.

I also came up with the concept of cycling through our color imagery, and changing the color block with each image so as to further emphasize the product being featured.