The Problem: During the COVID-19 pandemic, the Academy sought ways to bring people together safely, while still promoting art literacy. Because we were unable to continue with live shows in our venues, we wanted to innovate so that people could continue learning about art and finding community.

The Solution: The Academy chose to pursue creating quarterly mailers that promoted our arts classes. Beginning primarily to promote online events and very small gatherings, the piece continued after restrictions began to loosen, because we found that this was an effective way to reach our audience, and include other information about our organization and upcoming events.

The Piece: This specific promotional piece was a 6-panel folding piece promoting classes from Dec – Feb. I chose to market the classes by conveying them as “The gift that keeps giving,” because learned artistic skills can truly last a lifetime.