Academy Center of the Arts’ 2020 Annual Report

The Problem: Due to the decline in the growth of our numbers, our theme for the Annual Report was undecided. We wanted to convey that we were still reaching out to our community, despite the data that we normally rely on not showing a positive trend.

The Solution: I proposed that we run with the theme “innovation” since our organization was constantly dreaming up new ways to reach our community, and then putting them into action. We also created entirely new experiences virtually, and new outreach programs that impacted our community, and that was worth sharing with our donors and patrons.

The Design: In previous years we had utilized our brand palette within our annual report. This year, I wanted to stray away from that entirely. I wanted to use bright colors, and illustrations that I made from our own photo inventory that let our patrons know that we were still here, and that we are looking at the hope and new ideas that came out of the pandemic, rather than the missed opportunities. I not only designed this piece, but also was primarily the one to create data from the information I was given.